异动解读 | 东方甄选盘中大跌5.37%,CEO卸任与主播离职潮引发市场担忧

异动解读
Jun 17

东方甄选今日盘中股价出现大幅下跌,跌幅达5.37%,引起了投资者的广泛关注。

消息面上,公司CEO孙进近期接连卸任了新东方集团旗下两家关联公司的关键职务,包括广州市新东方文化艺术发展有限公司的法定代表人、董事,以及北京新东方沃凯德国际教育旅行有限公司广东分公司的负责人。市场普遍将此解读为,自孙进上任半年来,公司内部因核心主播接连离场而震荡加剧,管理层正被迫收缩精力以应对内部危机。

此外,自今年4月以来,公司已有5名核心主播先后离职,这被指向新任管理层推行的“去头部化”改革。持续的人事动荡,严重冲击了公司直播电商业务的稳定运营以及核心粉丝基本盘,引发了市场对其未来增长可持续性的担忧。

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