According to a research report, MEITU (01357) has issued a financial performance forecast for 2025. The company guides for a 60% to 66% year-on-year growth in Non-IFRS adjusted profit attributable to shareholders. The median of this forecast aligns with market consensus. The firm has assigned a "Buy" rating to the group, with an H-share target price of HK$12.5. It is anticipated that MEITU will be able to capture the long-term potential of AIGC productivity tools. The projected growth is primarily driven by rapid revenue increases in core businesses such as photo, video, and design products, fueled by significant growth in global paying user numbers. Additionally, user growth in overseas markets is outpacing that in the Chinese market, and gross profit growth is exceeding the growth rate of operating expenses, resulting in an operating leverage effect.