As demand surges for summer seasonal goods and outdoor products in the Nordic region, related cross-border e-commerce merchandise is experiencing an order peak. Cainiao leverages its robust end-to-end logistics capabilities and efficient cross-border logistics network to help Chinese merchants quickly respond to market demand.

On August 14, Cainiao's cross-border logistics data revealed explosive growth in end-to-end products across the Nordic five countries (Sweden, Norway, Denmark, Finland, and Iceland), with July cross-border volumes achieving triple-digit month-over-month growth, making it one of the fastest-growing markets during Europe's e-commerce peak season.

Beyond the significant increase in Nordic summer goods demand, this growth is primarily attributed to Cainiao's continuous optimization of end-to-end cross-border logistics capabilities. Currently, Cainiao leads the market in delivery speed and coverage in the Nordic region. Specifically, Cainiao's end-to-end fulfillment time across the Nordic five countries is 2 days faster than the industry average, supporting door-to-door delivery throughout all Nordic territories (excluding Greenland) and covering the Arctic Circle.

Additionally, Cainiao provides flexible last-mile supplier configurations, allowing merchants to independently select optimal last-mile delivery service providers based on product characteristics. According to Cainiao's research, merchant satisfaction ranks first in the market among similar products.

Beyond continuous improvements in fulfillment efficiency, Cainiao is also continuously refining its cross-border product capabilities. For the Nordic market, Cainiao's cross-border logistics has created a dedicated tiered product matrix, featuring not only express, standard, and economy products, but also industry-specific solutions including lightweight parcel lines, apparel lines, bulk cargo lines, and cosmetics lines, providing customers with diverse customized products to meet varied needs through differentiated services.

"During the more than a year of cooperation with Cainiao, I have been very satisfied with their delivery speed and stability. I give all my Swedish orders to Cainiao for delivery," said a long-term user of Cainiao's cross-border services who operates a distribution-model cross-border business. "Stable logistics capabilities enable us to more precisely meet Nordic consumers' needs. This not only improves customer satisfaction but also directly drives repeat purchase rate growth. Our daily order volume increased from 19,000 to 33,000 orders, a growth of over 70%."

Currently, Cainiao's cross-border logistics network covers over 200 countries and regions globally, with 18 overseas sorting centers established. In addition to end-to-end products, Cainiao's cross-border logistics also provides competitive multi-tier products in Europe, including G2G "3-day delivery," efficient 5-day delivery, 10-day delivery, and segmented clearance and delivery services.

Cainiao's comprehensive product matrix can accommodate the needs of cross-border platforms, independent websites, and overseas brands of different stages and scales, meeting diverse local logistics scenario requirements.