音乐流媒体巨头 Spotify Technology S.A. 近日公布最新定价策略。自2月用户账单周期起始日起，美国、爱沙尼亚及拉脱维亚三地用户的个人高级订阅套餐月费将迎来调整——从原先的11.99美元上调至12.99美元。
此次调价涉及区域虽有限，但标志着Spotify在优化全球定价体系方面迈出关键一步。新费率将适用于新订阅用户，现有用户则会在下一个账单周期自动按新标准计费。
随着内容成本持续攀升和市场竞争加剧，流媒体平台正通过价格调整平衡运营压力与用户体验。Spotify此次区域性调价或为后续全球定价策略调整的试水之举。
Spotify盘前拉升，截至发稿涨幅超2%。
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