The 20,000-ton fruit deep-processing project of Shijia (Yunnan) Food Co., Ltd., located in the Light Industry Industrial Park of Gejiu City, has entered the renovation stage. Its supporting partner, Taizhou Chenran Packaging Technology Co., Ltd., has already reached a cooperation intention with Gejiu and is about to settle in the park. The former makes fruit and vegetable beverages, while the latter produces packaging, so the products are "matched right downstairs." The Gejiu City Light Industry Industrial Park is shown in the photo.

Looking back more than a year ago, a company had just signed and settled in this park: Xingfei (Yunnan) Coffee Co., Ltd., which mainly produces and manufactures instant coffee. The gathering of the three projects began with a cup of coffee. "We came here following Xingfei," said Wu Xiaoqing, deputy general manager of Shijia (Yunnan) Food Co., Ltd. The company and Xingfei have been deeply cooperative industry chain partners for many years. After Xingfei settled in Gejiu, it recommended this place to Shijia. "As a central city of Honghe Prefecture, Gejiu has obvious transportation advantages, mature park facilities, and a pragmatic and efficient government. The overall conditions fit our project positioning very well." After Shijia settled in Gejiu, it found that the local area lacked nearby packaging material production support, so it recommended Taizhou Chenran Packaging Technology Co., Ltd. to do business here. Wang Yi, marketing director of Taizhou Chenran Packaging Technology Co., Ltd., said after an on-site inspection: "I truly felt the good local business environment, mature park conditions, and the huge development potential of Honghe Prefecture's green food processing industry." The production line of Xingka (Yunnan) Coffee Co., Ltd. is shown in the photo.

A company's reputation carries more weight than any investment promotion pitch. Where does that reputation come from? Ma Chao, chairman of Xingfei (Yunnan) Coffee Co., Ltd., gave a simple answer: "After we settled, the project progressed very smoothly. The local business environment is quite good, so we are willing to tell the advantages here to the friends around us." A sincere recommendation from one company is better than a stack of investment brochures. After Xingfei settled, it took the initiative to act as a "matchmaker" for investment promotion, promoting Gejiu within its industry circle. From coffee to fruits and vegetables, and from fruits and vegetables to packaging, an industry chain featuring "using business to attract business and using the chain to gather momentum" has gradually taken shape. "A thousand words from oneself are not as good as doing the work solidly and making service recipients sincerely praise you," said Zhang Tingyue, director of the Gejiu City Investment Promotion Bureau. "This kind of word-of-mouth recommendation between enterprises carries more weight than any investment promotion pitch." The Gejiu City Government Services Hall is shown in the file photo.

Enterprises are willing to "praise" because the government has achieved "being ahead." In recent years, Gejiu City has closely followed the construction of the "five ahead" business brand: "service ahead, efficiency ahead, fairness ahead, integrity ahead, and closeness with clear boundaries ahead," integrating the business environment into the entire process of serving enterprises so that all types of market entities can invest with confidence and develop with peace of mind in Gejiu. By integrating acceptance, review, licensing, and other links, enterprises can complete registration and obtain a license in as little as 10 minutes after submitting an application; a green channel for investment promotion projects has been opened, with multiple departments conducting "joint consultations" on approval bottlenecks and difficulties; and the policy of reducing unemployment insurance fees without application and enjoying benefits immediately has been implemented, reducing the burden on 1,126 enterprises by 9.79 million yuan in the first half of 2026. Through one pragmatic measure after another, the local area has placed services before enterprises even speak up, so enterprises are willing to place their trust in Gejiu and recommend Gejiu to peers and friends. Today, relying on the chain-leading project of Xingfei Coffee, Gejiu is simultaneously cultivating two major agricultural deep-processing industry clusters in coffee and fruits and vegetables, realizing industry feeding back agriculture and promoting the integrated development of primary, secondary, and tertiary industries. The local area will continue to amplify the clustering effect of "using business to attract business, using enterprises to attract enterprises, and using chains to strengthen chains," and continuously cultivate and expand characteristic industry clusters. A corner of the factory area of Xingka (Yunnan) Coffee Co., Ltd. is shown in the photo.

From a century of "tin" hope to the fragrance of "coffee" spreading far and wide, Gejiu uses leading enterprises as a fulcrum to drive chain-based investment promotion, and uses thoughtful services to enrich the soil for development. A single coffee bean is growing into a forest of industry in this old industrial city on the banks of the Honghe River.