Alexandr Wang launches the #musemoneychallenge campaign to showcase how Meta's new app can effectively help users pocket an extra $1,000. Meta's Chief AI Officer Alexandr Wang asserts that using the newly released intelligent AI assistant Muse can almost instantly help users "earn $1,000" — more precisely, save them that amount.
Over the past week, Wang and his team have posted persistently on X, explaining how users can prompt Muse to organize their personal finances and identify channels for recovering funds. The AI assistant operates in the background to execute tasks such as calling insurance companies on the user's behalf to negotiate better policy rates, canceling unused streaming subscriptions, or scouring the web for various discounts.
Since Muse launched on September 8, Wang initiated the #MuseMoneyChallenge to encourage users to share their savings stories, and many have already joined in. Startup founder Joseph Devoe reported that with Muse's help, he found an auto insurance plan that cut his annual premium by $3,500 compared to his existing policy. He posted screenshots of his conversation with Muse and praised the tool, calling it remarkably effective.
One user revealed that the AI uncovered a book subscription his wife had forgotten to cancel, dormant for a year, and successfully secured a full refund for the year's fees. Another user shared that Muse tracked down a forgotten $200 Verizon gift card, noting the amount would essentially cover the cost of usage for the next year or two.
Coinbase product manager Nick Prince took to the platform to say Muse helped him sidestep dealership add-on pitches and excessive service charges, saving $1,250 on a car purchase. However, among those posting savings figures in the challenge, a notable share are Meta employees eager to highlight what Muse achieved: lowering phone plan costs, canceling insurance, and returning IKEA furniture.
Meta has not yet responded to inquiries. At this stage, Muse may not rely heavily on Wang's X platform promotion — the app has already topped the download charts on both the U.S. Apple App Store and Google Play Store, surpassing TikTok and ChatGPT. Meta notes that its full product suite, including WhatsApp, Instagram, and Facebook, collectively serves nearly 3.9 billion users.
The goal for personal AI assistants like Muse extends far beyond existing tools such as ChatGPT, Claude, and OpenClaw: they aim to autonomously handle users' daily affairs with minimal instruction. Some businesses are already pushing back against such AI assistants, which place large volumes of calls to corporate phone lines and access online trading platforms, creating headaches for merchants. For instance, on Monday, Amazon blocked Muse from completing a cart checkout, stating that using the program to shop on its site violates the platform's user agreement.