知乎（股票代码：ZH）今日盘中股价大涨5.50%，引发市场关注。这一涨幅可能与公司最新举办的游戏开发活动有关。
据报道，知乎与Unity引擎联合发起的"游戏工厂"Game Jam·Unity中国开发挑战赛特别场已经开启。来自全国22个城市的20组游戏开发者团队参与其中，进行48小时的封闭Demo开发。此次活动是"2025 Unity中国开发挑战大赛"的一部分，该大赛面向全球开发者开放报名，涵盖小游戏、鸿蒙/iOS/安卓游戏和PC端游戏三个赛道。
值得注意的是，本次活动特别鼓励开发者探索并使用AI玩法，为参赛者提供了包括团结Muse、Tripo AI、Amazon Q等AI开发资源。这表明知乎正积极布局AI和游戏开发领域，有望为公司带来新的增长点。投资者对这一战略举措反应积极，推动了股价的上涨。随着活动的进行和可能带来的长期效益，市场将继续关注知乎在AI和内容创作领域的发展。
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