DAMAI ENT (01060) experienced a significant increase of over 10% in its share price during the afternoon trading session. At the time of writing, the stock was up 10%, trading at HK$0.77 with a turnover of HK$122 million. The surge follows reports confirming the official opening of the first offline trendy toy store, "LUCKY LOOP," in Beijing. This store is wholly owned by Zhonglian Shengshi Culture (Beijing) Co., Ltd., which is an indirect wholly-owned subsidiary of DAMAI ENT. A company representative stated that the store operates as a collection point for IP derivative products and is currently in its initial exploration and preparation phase. Separately, just before the Spring Festival, the Qianwen APP was integrated into the DAMAI APP, introducing a new AI-powered ticket purchasing experience. Data indicates that movie ticket sales processed directly through the Qianwen APP saw a dramatic 66-fold increase compared to the previous period, with nearly 80% of the orders concentrated for the films "Pegasus 3" and "Awakening Silence."