港股市场今日午后，子不语（02420）股价出现大幅上涨，盘中最高涨幅达63.76%，引发市场广泛关注。截至发稿时，该股报5港元，成交额233.28万港元。
此轮股价飙升主要源于公司发布的2024年度业绩报告。财报显示，子不语不仅实现了收入的正增长，更成功扭亏为盈。具体而言，公司全年收入达33.3亿元人民币，同比增长10.8%；归属母公司股东净利润为1.51亿元，同比大幅增长156.7%。值得注意的是，公司经营性现金流净额创下历史新高，达2.6亿元，较上年增长2.4倍，显示出强劲的经营状况改善。
除了财务数据的显著改善，子不语在2024年还推行了一系列改革措施，为未来发展奠定基础。公司加强了品牌化建设，对现有品牌进行梳理，打造多个核心品牌并向高端市场进军。同时，公司首次成立品牌事业部，以更好地规划和管理核心品牌全系列。未来，子不语计划根据品牌调性开发新品，聚焦核心品牌和消费者需求，减少渠道压力，实现从"产品出海"到"品牌出海"的战略转变。这些举措无疑增强了投资者对公司长期发展前景的信心。
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