瑞士运动品牌On Holding AG首席执行官兼财务总监马丁·霍夫曼在分析师电话会议上宣布，公司正实质性扩大业务覆盖范围。霍夫曼透露，该品牌全球认知度已接近30%，同时强调仍存在巨大的未开发增长潜力。
"新晋消费者正构建全系列穿搭方案，客单价持续提升。关键的是，全球各区域客户都愿意以全价购买On产品。"霍夫曼如是说。目前服装与配饰业务已占公司零售净销售额的15%，预计未来数年服装品类增速将显著超越整体业务增长。
不过，由于2026年营收指引未达分析师预期，On Holding AG股价当日下挫12%。
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