Ulta美容推出史上首个Ulta美容名册,宣布对女子体育最大规模投资

美股速递
Feb 04

Ulta美容宣布推出公司历史上首个"Ulta美容名册"计划,标志着其对女子体育领域规模空前的投资布局。

这项战略举措将通过品牌合作、资金支持与营销资源整合,全方位赋能女性运动员群体。

该计划将聚焦篮球、足球、网球等主流女子体育项目,通过美妆产品定制、社交媒体联动等方式提升运动员商业价值。

作为美妆零售巨头,Ulta美容此次跨界体育产业的创新尝试,将重新定义美妆品牌与体育营销的融合边界。

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