7月23日，周杰伦概念股巨星传奇大幅拉升，一度涨超40%。
消息面上：7月9日，华语乐坛巨星周杰伦正式宣布入驻抖音，其账号以其官方二次元IP形象“周同学”命名，头像也为“周同学”IP化身。“周同学”IP的幕后推手是“周杰伦概念股”巨星传奇。其业务分为IP创造及营运和新消费两大板块。
软库中华此前发布研报称，巨星传奇自有明星IP资产构成护城河，有效将IP变现为收入，同时亦驱动新零售业务发展。看好未来IP升值及变现潜力。公司2024年收入同比上升35.8%至5.8亿元人民币，由IP创造及营运业务显着增长带动。王牌综艺”周游记2”及”乐来乐快乐”版权及广告收入贡献为IP创造及营运业务主要增量，去年电视节目板块实现收入1.7亿元人民币，同比升逾1倍。IP创造及营运业务占总收入53.8%，收入贡献首次多于新零售业务。
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