美国化妆品公司ELF Beauty Inc.在2024年11月6日夜盘大涨10.3%,引发市场广泛关注。公司当日公布上调了2024年全年业绩预期,成为股价大涨的主要推手。
具体来看,ELF Beauty预期2024年净销售额将达到13.2亿至13.4亿美元,较此前预估的12.8亿至13亿美元向好。同时,公司预计全年调整后每股收益将在3.47美元至3.53美元之间,也超过了之前的每股3.36美元至3.41美元预期。分析人士认为,利好的业绩预测为该股后市带来更大想象空间。
近年来,ELF Beauty凭借推出价格亲民的化妆护肤品战略获得消费者青睐,推动销售不断增长。公司"奢侈品复制版"限定在2美元至10美元的定价策略大获顾客欢迎。与此同时,该公司还与沃尔玛、亚马逊等大型零售商加强合作,提供更多销售渠道。此外,公司在印度等海外市场销售增长良好,加之成本控制有效,进一步提升了利润水平。
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