Weimob Inc (02013) Halves Losses and Swings to Positive Adjusted Profit in 2025 on ‘ALL in AI’ Push

Bulletin Express
Mar 17

Hong Kong – 18 March 2026 – Weimob Inc (02013), the Shanghai-based SaaS and digital marketing provider, reported a sharp turnaround for the year ended 31 December 2025, underscored by accelerating AI-driven growth and aggressive cost control.

Financial highlights • Revenue rose 18.90 % to RMB 1.59 billion, reversing a 39.9 % decline in 2024. • Gross profit doubled to RMB 1.20 billion, lifting gross margin to 75.1 % (2024: 44.5 %). • Operating loss narrowed by 89.70 % to RMB 146.90 million. • Net loss contracted 86.20 % year on year to RMB 241.49 million. • On a non-HKFRS basis, adjusted EBITDA swung to a profit of RMB 154.70 million (2024: loss of RMB 354.40 million) and adjusted net earnings reached RMB 42.40 million (2024: loss of RMB 510.00 million), marking the first annual adjusted profit since 2021. • Operating cash flow turned positive at RMB 5.00 million; period-end cash and bank deposits stood at RMB 2.10 billion.

Segment performance • Subscription Solutions: Revenue slipped 2.30 % to RMB 897.39 million as lower-margin activities were scaled back; gross margin surged to 62.8 % (2024: 36.0 %) on reduced amortisation charges. Paying merchants fell 7.2 % to 58,396, while ARPU increased 5.3 % to RMB 15,367. AI-related products contributed RMB 116 million, with second-half AI sales more than doubling first-half levels.

• Merchant Solutions: Revenue jumped 65.10 % to RMB 694.56 million despite a 7.30 % decline in ad gross billing to RMB 16.69 billion, reflecting higher net rebate rates and a focus on profitable clients. Gross margin expanded to 90.9 % (2024: 63.1 %). Paying merchants edged up to 67,541; average spend per merchant was RMB 247,174, down 8.5 % year on year.

Cost and balance-sheet trends Total expenses fell 23–27 % across selling & distribution and G&A lines, driven by head-count optimisation, lower contract acquisition costs and reduced impairment charges. Net debt dropped to RMB 252.40 million, slashing the net-debt-to-equity ratio to 10 % from 53 %. Capital expenditure declined to RMB 87.40 million (2024: RMB 207.80 million). No final dividend was proposed.

Strategic developments • “ALL in AI”: Product roll-outs such as Weimob WAI, WIME, WAI Pro and AI Work365 embedded large-model capabilities across creativity generation, operations and store management. • Overseas expansion: Launch of “Weimob Overseas” and a strategic stake in North American AI start-up Genstore.ai aim to extend the group’s SaaS and marketing suite to cross-border merchants. • Ecosystem deepening: Continued leadership in Tencent channels and broadened integrations with Douyin, Xiaohongshu, Kuaishou, Alipay and Huawei HarmonyOS. • ESG: MSCI ESG rating upgraded to “A”; new ultra-low-energy Shanghai HQ inaugurated.

Subsequent events • Completed third tranche (Tranche 2A) of private placement on 4 Feb 2026, issuing 172.12 million shares at HK$2.26 each and raising gross proceeds of HK$388.99 million; Long Stop Date for final tranche extended to 12 Apr 2026. • Subscribed an additional 12 % stake in Genstore for USD 15.00 million, raising total holding to 26 % and gaining a board seat. • Shareholders approved grant of 234.00 million RSUs (including 207.00 million to four executive directors) at an EGM on 11 Mar 2026.

Outlook Management will intensify AI deployment across SaaS, marketing and overseas operations, further integrate into the WeChat ecosystem, and expand multi-platform reach in local services and international markets, targeting sustained profitability and cash-flow generation.

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