KB Home按订单建造策略取决于春季需求强劲

投资观察
Sep 27, 2025

KB Home表示希望回到其历史水平,即70%的住宅按订单建造,而非投机性建造。Zelman & Associates分析师指出,这是一个有价值的长期目标,但其成功将取决于春季销售旺季的需求强度。

从历史上看,该公司通过按订单建造的住宅建立了竞争优势并获得了更高的利润率。但目前,公司的积压订单同比下降22%,这意味着明年上半年需要实现显著的订单增长。KB Home的投机性库存也相对较少,如果其按订单建造住宅的需求没有回升,缺乏足够的缓冲空间。

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