J.P. Morgan Asset Management, leveraging its expertise in global multi-market asset allocation investing, has been conducting the 'Global Market Outlook - J.P. Morgan China Tour' initiative nationwide. The program utilizes the firm's professional investor education materials, the 'Guide to the Markets' and the 'Guide to ETF', as primary communication tools. These materials introduce investors to the latest data, investment rationale, and concepts of asset allocation across major global markets. Both 'Guides' convey the principles of asset allocation and the value of ETF investing to investors through comprehensive historical data, comparative charts, and multi-dimensional presentations.
The 'Guide to the Markets' is a professional investor education publication originally developed by J.P. Morgan Asset Management in 2004, compiling information and insights from major global financial markets. It presents high-quality, frequently used economic data objectively through charts, making it clear and widely popular among investors. To date, the 'Guide to the Markets' has been published in 13 languages across 8 countries and regions. The 'Guide to the Markets - China Edition' was published domestically in 2023, adding a focus on the Chinese market while retaining information on global major markets and asset allocation advice. The 'Guide to ETF' was first published in the United States in 2024 and introduced to China in 2025. With the rapid development of domestic and international ETF markets in recent years, the 'Guide to ETF', which summarizes global ETF trends and product innovations, provides valuable professional information for Chinese investors to understand and invest in ETFs. The 'Global Market Outlook - J.P. Morgan China Tour' investor education initiative aims to guide domestic investors to begin paying attention to and understanding overseas investment markets while focusing on domestic opportunities, thereby fostering a concept of global asset allocation.
In terms of impact, from April 2025 to April 2026, the 'Global Market Outlook - J.P. Morgan China Tour' held over 1,000 events across more than 40 cities in China, reaching an audience of over 1 million people. Concurrently, downloads of the 'Guide to the Markets' investor education material have shown a steady increase, with cumulative downloads exceeding 35,000 copies within the year.