异动解读|e.l.f. Beauty盘中上涨8.53%,护发新品即将登陆Target门店提振情绪

行情直击
Jul 02

7月2日,e.l.f. Beauty盘中上涨8.53%,报80.225美元/股,成交额1.79亿美元。

消息面上,公司近期正式进军护发品类,推出六款定价低于10美元的产品线,已于6月24日在Target线上及官网开售,并将于7月5日进入Target实体门店。UBS指出,护发品类市场规模大且仍在增长,鉴于e.l.f.此前在其他品类的成功扩张经验及数字优先的执行策略,新品有望成为有意义的增长引擎。

此外,公司此前公布的第四财季营收4.49亿美元,同比增长超七成,超出市场预期。尽管2027财年盈利指引略低于共识预期,但Rhode品牌持续强劲贡献叠加新品类拓展预期,市场情绪有所回暖。

e.l.f. Beauty是一家多品牌美容公司,提供包容性强、价格亲民、成分纯净、纯素且不经动物实验的化妆品和护肤品。

(以上内容均基于市场公开消息,由程序或算法智能生成,仅作为股价异动提醒,不作为投资建议或交易依据。)

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