From August 1 to 4, the 22nd ChinaJoy was held at the Shanghai New International Expo Center. On-site observations revealed that this year's ChinaJoy N5 hall has transformed into a "large-scale mobile device experience center."
Mainstream mobile phone and gaming device brands including Xiaomi, Honor, iQOO, OnePlus, Nubia/RedMagic, realme, and ROG gathered here, showcasing their latest flagship smartphones along with a rich array of gaming accessories and peripheral products.
Moreover, many phone booths used "brand × Qualcomm Snapdragon" as their booth names. As a chip manufacturer, Qualcomm also had its own dedicated booth, not only displaying smartphones and tablets powered by Qualcomm Snapdragon processors, but also showcasing devices like Xiaomi AI glasses and Xiaomi cars. The company hosted multiple popular events and set up mobile gaming challenge competitions and exhibition matches on-site, attracting numerous mobile gaming enthusiasts to participate, creating an enthusiastic atmosphere.
However, on the other hand, mobile chip giant MediaTek was absent from this year's ChinaJoy exhibition, failing to establish an independent booth in the N5 hall or other areas of the expo. This may reflect the different attitudes of the two major brands toward the gaming business.
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