Trade Desk Inc. (NASDAQ: TTD) saw its stock surge 12.35% in pre-market trading on Friday, following the release of its impressive first-quarter 2025 financial results. The digital advertising technology company significantly outperformed analyst expectations, demonstrating robust growth in a challenging economic environment.

Trade Desk reported first-quarter earnings of $0.33 per share, handily beating the analyst consensus estimate of $0.25 by 32%. This represents a 26.92% year-over-year growth. The company's revenue also outperformed, coming in at $616.02 million compared to the estimated $584.27 million, marking a 25.40% increase from the same period last year. CEO Jeff Green expressed optimism about the company's strategic upgrades implemented in Q4, which he credits for contributing to the outperformance.

Adding to the positive sentiment, Trade Desk provided strong guidance for the second quarter, projecting revenue of at least $682 million. This outlook aligns closely with analyst expectations and suggests continued momentum in the company's business. The impressive results underscore Trade Desk's ability to navigate challenges and capitalize on growth opportunities in the evolving ad tech sector, particularly in automated ad-buying technologies and its efforts to build support for its advertising identifier, Unified ID 2.0.