业绩不及预期,分析师仍看好AppLovin增长潜力

投资观察
Aug 07

摩根士丹利分析师指出,即便AppLovin最新季度业绩未达预期,其前景依然可圈可点。分析师们表示:“第二季度的表现更多是短期执行失误,而非结构性挑战。”他们援引管理层的说法称,公司原计划在第二季度推出的一项重大模型改进,推迟至第三季度初才得以实施,这直接导致了第二季度业绩弱于预期。尽管如此,AppLovin仍将长期增长率目标设定在30%以上,且并未观察到需求疲软或竞争加剧的迹象,这些均为市场传递了积极信号。

分析师进一步强调,即便在业绩承压的背景下,AppLovin的游戏广告业务仍显著跑赢市场大盘。他们指出:“我们认为,AppLovin在游戏行业中持续跑赢的赛道,可能比外界普遍认知的要长得多。”这一判断基于公司对核心业务的专注与创新能力的持续输出。

然而,市场反应并不乐观。AppLovin股价当日下跌19%,收报于每股336.95美元。这反映出投资者对短期业绩波动的敏感性,但分析师的观点仍为长期持有者提供了信心支撑。

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