Krispy Kreme战略转型:通过再特许经营,公司预计自2027财年起近半数系统销售额将由加盟商贡献

美股速递
Feb 26

Krispy Kreme, Inc. 宣布了一项重要的战略调整计划。该公司计划通过积极的再特许经营努力,大幅提升加盟商在其整体业务中的比重。根据规划,从2027财年开始,Krispy Kreme预计其全球系统销售额中将有接近50%的部分来自于加盟商。这一举措标志着公司商业模式的重大演变,旨在通过更广泛地借助加盟商的力量来驱动未来的增长和市场份额的扩张。

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