布林克国际旗下知名品牌Chili's®烧烤酒吧与Spire Motorsports车队共同宣布，双方已正式续签为期数年的战略合作伙伴关系。这项延续至2026赛季的深度合作，标志着两个品牌在NASCAR赛事中的协同效应获得市场认可。
此次续约延续了Chili's®标志性的"意大利面之旅"主题营销活动，该创意将美食文化与赛车运动的激情完美融合。合作期间，Chili's®品牌标识将继续出现在Spire Motorsports车队的赛车主战袍、车队装备及赛事周边宣传中，通过NASCAR赛事的全球曝光度进一步提升品牌影响力。
值得关注的是，这项续约协议涵盖多个竞赛平台，包括NASCAR杯系列赛等顶级赛事。双方还将联合开展消费者互动活动，通过独家观赛体验、限量版周边商品等创新形式，为赛车爱好者创造沉浸式品牌体验。
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