笔克远东集团(00752)盘中大涨5.53%,引发了市场广泛关注。
该股大涨主要受公司2024财年业绩大涨的利好消息所推动。数据显示,笔克远东2024财年收益同比增长18.75%至63.27亿港元,股东应占溢利同比大增56.77%至3.58亿港元。集团亦建议派发每股11港仙的股息,其中包括7.5港仙的末期股息和3.5港仙的特别股息。
成绩亮眼的背后,主要归功于集团全球化布局的战略以及创新的品牌营销服务。尽管受到地缘政治紧张局势的影响,但笔克远东在东南亚和中东等地区业务量仍录得理想增长。作为全方位的品牌激活机构,集团采用内容、社群、创意及数据策略,为全球客户营销活动打造整合式品牌体验,进一步提升了集团的行业领导地位。
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