Jinmao Changsha's First Resident Spring Festival Gala Cultural Showcase Paints New Era Neighborhood Portrait

Deep News
Jan 28

The Spring Festival, the most significant traditional celebration for the Chinese nation, is a warm moment for family reunions and bidding farewell to the old while welcoming the new. It also serves as a spiritual bond carrying profound cultural memories and national sentiment. A single Spring Festival Gala illuminates countless households; one stage showcases the myriad facets of life. When the deep heritage of traditional culture meets the vibrant pulse of modern communities, and when the joyous laughter of thousands of families intertwines with the resonance of national sentiment, Jinmao Changsha's inaugural Resident Spring Festival Gala Cultural Showcase painted a beautiful life portrait of neighborhood harmony, community unity, and urban warmth for the new era at the Changsha Meixi Lake Grand Theatre. On the evening of January 27, 2026, the Changsha Meixi Lake Grand Theatre was brilliantly lit and packed to capacity as the Jinmao Changsha First Resident Spring Festival Gala Cultural Showcase commenced with the clear announcements of two young Jinmao residents. Their youthful voices and confident delivery not only showcased the vitality of Jinmao's next generation but also reflected the intergenerational inheritance of community cultural development. This Jinmao Changsha Resident Spring Festival Gala was themed "Every Home has a Spring Festival Gala, A Golden Spring Chinese New Year." Since its launch, the event received an enthusiastic response and active participation from residents across five cities: Changsha, Wuhan, Nanchang, Yueyang, and Zhuzhou. The entire performance featured over ten acts, all spontaneously rehearsed by residents in their spare time, with themes ranging from national sentiment to life's pleasures and forms spanning from traditional arts to modern expressions. The Resident Spring Festival Gala program was rich and diverse, encompassing situational recitations, children's solos, parent-child song and dance performances, traditional Chinese music performances, ethnic dances, martial arts displays, fashion shows, and trendy dances. From elegant interpretations carrying cultural lineage to the artisan presentation of intangible cultural heritage reborn; from the unrestrained blossoming of youthful energy to the warm gathering under countless household lights, four chapters progressed layer by layer, collectively stringing together this New Year's feast exclusively for the Jinmao family, vividly presenting the abundant tapestry of community life and the profound bonds between neighbors. It is worth noting that from program planning and stage design to on-site coordination and logistical support, a team of volunteer residents participated deeply throughout the entire process behind the scenes. One resident involved in the backstage work remarked, "Before, returning home meant closing the door, not even knowing who the neighbors were. Now, working together for the Spring Festival Gala, we greet each other with smiles when we meet; the community truly has the flavor of 'home'." This gala activity, led by residents, supported by Jinmao, and involving multiple parties, saw every segment infused with the wisdom and effort of the residents, with every act shining with the brilliance of co-created community culture. It not only enriched the residents' spiritual and cultural lives but also subtly shortened the distance between neighbors, enhanced community identity, and strengthened the emotional bonds of a shared home. As the flagship enterprise for real estate development business under the Fortune Global 500 company Sinochem Holdings, China Jinmao integrates its corporate development into the broader national strategic context, embodying its central state-owned enterprise responsibility in serving people's livelihood and well-being through countless small actions. From providing adequate housing to ensuring livable housing, from good houses to good lives, Jinmao's interpretation of a better life is always rooted in a deep understanding of resident needs and based on deep involvement in urban development. In Changsha, Jinmao is not only a participant in urban construction but also a cultivator of community culture and a connector of neighborhood relationships. Over the years, Jinmao has developed several quality residential projects in Changsha, providing warm and comfortable living spaces for tens of thousands of families. However, from Jinmao's perspective, houses are merely vessels, while life is the content. Based on this, Jinmao consistently integrates humanism throughout the entire process of product creation and service operation. Through the MORE Enjoyable Home community system, it builds a symbiotic and integrated community ecosystem, allowing residents to feel the warmth of life in their daily routines and establish emotional connections through neighborhood interactions. The success of the Jinmao Changsha Resident Spring Festival Gala is inseparable from the long-term accumulation of the MORE Enjoyable Home community system, representing the practice of a service philosophy centered on symbiosis, integration, co-creation, and shared benefit. Jinmao deeply understands that the soul of a community lies in the connections between people. Therefore, it breaks down the barriers of neighborhood unfamiliarity, using the community as a carrier to allow residents to gather due to shared interests, become acquainted through cultural activities, and integrate through co-creation and sharing. Within Jinmao communities, elders share their life experiences, children convey pure vitality, and neighbors complement each other's strengths and move forward hand-in-hand, forming a community ecosystem where the old and young support each other, neighbors help one another, and cultures integrate. This ecosystem not only allows residents to feel the warmth of life but also constructs stable and harmonious community relationships. As a relevant Jinmao负责人 stated, "The good life pursued by Jinmao is even more about a harmonious symbiosis between people, the community, and culture. We always adhere to a long-termism approach, deeply cultivating Changsha, closely linking the company's development with the city's beautiful future. By creating warm cultural communities and era-defining quality projects, we enable owners to truly feel the warmth of the community and a sense of cultural belonging, jointly building the beautiful life people aspire to." A负责人 from Jinmao Services mentioned that the Resident Spring Festival Gala provided property management and residents an opportunity to co-create beauty, continuously bringing each other closer and making the community's beauty shine brightly. This默契 of co-creation will be sown in every Jinmao development, ultimately converging into the warmest "myriad household lights." Based in the city, focused on the long term. From the meticulous crafting of high-quality residences to the cultural deep cultivation of warm communities, Jinmao always maintains the perspective of an urban operator, placing product construction and service operation within the broader context of Changsha's urban development. Jinmao firmly believes that true long-termism lies in resonating with urban development and deeply aligning with the needs of citizens. In the future, Jinmao will continue to deepen its commitment steadfastly. It will participate in the co-creation of a better city through its Gold & Jade Full Hall quality projects, and moreover, using the MORE Enjoyable Home community as a platform, it will actively collaborate with various forces to explore sustainable community development models. This will inject lasting momentum into the city's high-quality development, working with one heart alongside the government and walking hand-in-hand with citizens to jointly compose the era's answer sheet for a better life.

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