Kohl's Value Strategy Fails During Holidays, Same-Store Sales Decline More Than Expected

Stock News
Mar 10

Kohl's (KSS.US) reported quarterly sales that fell short of expectations for the period ending January 31, as the retailer continues to struggle with reversing years of declining performance. Financial results showed that fourth-quarter revenue reached $5.17 billion, a decrease of 4.1% year-over-year, but exceeded expectations by $100 million. Adjusted earnings per share were $1.07, surpassing estimates by $0.23. During the critical holiday shopping season, same-store sales dropped by 2.8%, a decline more than double the average analyst forecast. For the full 2025 fiscal year, net sales declined by 4.0%, with same-store sales down 3.1%. Adjusted net profit for the quarter was $186 million, compared to $167 million in the same period last year. As of the latest update, the stock fell 3.24% in pre-market trading to $14.32. Year-to-date, the stock has declined 27%, while the Russell 2000 Index has gained approximately 3% over the same period. The company stated that the retailer "lost its competitive edge during high-traffic shopping periods such as Black Friday, Cyber Monday, and the week following Christmas." Reports also indicated that Kohl's has observed consumers becoming increasingly value-conscious. Following a turbulent year, the company is attempting to reignite sales momentum. Previously, the retailer dismissed its former CEO after it was revealed that he directed millions of dollars in business to individuals with undisclosed personal relationships. Former Chairman Michael Bender was initially appointed interim CEO and officially assumed the role in November. His strategy to address sales declines is similar to his predecessor's, focusing on private brands and enhancing both online and in-store shopping experiences. Kohl's forecasts that same-store sales for the current fiscal year will be flat or decline by up to 2%. The average analyst expectation is for a 0.25% decrease. Wall Street's profit projections fall within the company's provided guidance range. The company expects adjusted earnings per share for the 2026 fiscal year to be between $1.00 and $1.60, with the midpoint below the consensus estimate of $1.35.

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