1031 ET - 柯尔百货首席执行官迈克尔·本德表示,他对零售商在这个至关重要的假日季节所获得的势头和机会感到兴奋。同时,他预期将面临激烈的促销环境。他在与分析师的通话中提到:“假期总是一个促销的时间段,我们预计今年这一情况将持续,特别是考虑到消费者的状况。”柯尔百货将进一步加强促进消费者寻求优惠的行为,扩大优惠券的适用范围,并重新推动其奖励计划。 本德还表示,该公司正以更健康的库存水平进入本季度,涉及关键的礼品类别,包括服装、家居用品和玩具。他补充道,增加的市场营销努力将有助于在整个季节中驱动用户参与。柯尔百货股价上涨32%。(connor.hart@wsj.com)
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