4月30日,奈雪的茶(02150.HK)股价在盘中大涨5.66%,引发市场关注。这一涨幅是在新茶饮行业IPO热潮和整体板块上涨的背景下出现的。
近期,新茶饮行业掀起IPO热潮。继蜜雪冰城、古茗和霸王茶姬今年成功上市后,沪上阿姨也计划于5月8日在港交所挂牌上市。这一消息带动了整个新茶饮板块的股价上涨,奈雪的茶也因此受益。
尽管奈雪的茶2024年财务业绩不佳,全年亏损9.19亿元,但投资者似乎更看重整个行业的发展前景。艾媒咨询预计,到2028年,国内新茶饮市场规模将突破4000亿元。这一乐观预期也为奈雪的茶股价提供了支撑。
值得注意的是,奈雪的茶在新茶饮行业中采用直营模式,这使得其成本结构和盈利模式与以加盟为主的竞争对手有所不同。虽然当前面临盈利压力,但随着行业整体向高质量发展转变,奈雪的茶的经营策略能否带来转机仍有待观察。
分析人士指出,新茶饮行业正从快速扩张阶段进入资本化加速阶段。对于奈雪的茶而言,如何围绕供应链、品牌、全球化布局发力,构建可持续的盈利模式,将是未来需要重点关注的问题。
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