Kweichow Moutai Shares Surpass 1,500 Yuan Mark as Market Bets on Robust Spring Festival Consumption

Deep News
Feb 13

On February 13, the last trading day before the holiday, shares of Kweichow Moutai Co.,Ltd. rose, climbing back above 1,500 yuan per share. The secondary market price of the Food and Beverage ETF (515170.SH) followed suit with an increase. The high-end liquor sector has shown significant signs of recovery recently, with Moutai's core product, Feitian Moutai, stabilizing and rebounding, confirming the cyclical upturn in the industry. Post-holiday consumption data is set to be released, with preliminary travel figures indicating a substantial year-on-year increase. The market is speculating that the 2026 Spring Festival could be the most active period for consumption in recent years. Looking ahead to 2026, the focus of domestic macroeconomic policy is shifting towards being driven by domestic demand, positioning it as the primary task for the year's economic agenda. Attention is on the important meetings in March to see if further policies to stimulate consumption will be introduced. With a single lot of Moutai shares often costing over ten thousand yuan, investors may consider industry-themed ETFs that have a lower entry barrier and offer more diversified risk exposure. For example, the Food and Beverage ETF (515170.SH), priced at around one hundred yuan per lot, is more concentrated on leading premium liquor companies such as Kweichow Moutai Co.,Ltd., Wuliangye, Shanxi Xinghuacun Fen Wine, Luzhou Laojiao, and Sichuan Swellfun, which together account for approximately sixty percent of its holdings. Off-exchange investors can also consider its feeder fund (013126.OF).

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