周三盘中，小牛电动（NIU）股价大涨11.62%，引发市场关注。尽管公司最新财报显示业绩面临挑战，但在中概股整体强势上涨的带动下，小牛电动股价依然实现了显著增长。
根据最新财报数据，小牛电动2025年上半年实现营业收入19.38亿元，同比增长34.08%。然而，公司仍录得3296万元净亏损，虽较去年同期亏损有所收窄，但仍未能实现盈利。值得注意的是，小牛电动的营销费用高达3.17亿元，占营收比例达16.36%，远高于其他上市电动两轮车企业。
小牛电动股价的强势表现，很大程度上得益于当日中概股的全线走强。纳斯达克中国金龙指数大涨3.8%，多家中概股公司股价出现大幅上涨。在这一背景下，尽管小牛电动面临业绩压力，投资者似乎仍对其未来发展持乐观态度。分析人士指出，小牛电动未来如何平衡高额营销支出与研发投入，以及如何在激烈的市场竞争中重塑高端品牌形象，将是公司面临的关键挑战。
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