3月19日，全面转战即时零售的京东七鲜又有新动作。近日，京东APP首页自营秒送专区的“京东买菜”入口已更名为“京东七鲜”。京东七鲜相关负责人向记者确认了此事，但未透露更多细节。
据此前消息，京东七鲜已于去年10月完成与京东买菜的融合，此后在即时零售领域不断加码，如升级“击穿价”，比其他平台便宜10%；推出下调免运费门槛、京东PLUS会员无限免邮等举措；3月又传出在天津加快仓店布局。
这些动作无一不是在为即时零售市场的深耕铺路，意味着京东七鲜即时零售布局全面加速。
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