奈雪的茶(02150.HK)今日盘中大涨6.90%,引发市场广泛关注。截至盘中,该股报价较前一交易日明显上涨。
消息面上,奈雪的茶推出全新店型"奈雪green",专营轻饮轻食,这一战略举措获得市场积极反响。"奈雪green"以"自然绿意,轻盈生活"为理念,瞄准白领客群对"低卡"、"健康"、"日常"的需求,提供4款轻食"能量碗"及多款全新饮品,标志着奈雪的茶正式进军轻食市场。
值得注意的是,"奈雪green"的新品"浓抹干酪香水椰"上市首日即实现全国产品销量第一,3天销售额近12万元。此外,五一假期期间,奈雪的茶部分门店订单量环比节前激增超300%,其中主打健康理念的新品系列备受青睐。这一亮眼表现不仅反映了假日经济的活力,更印证了奈雪的茶新战略契合市场需求,为公司未来发展注入新动力。
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