随着油价持续攀升,廉价香烟再度成为市场新宠。
奥驰亚首席财务官萨尔·曼库索透露,在消费者为应对油价压力而收紧开支的背景下,该公司Basic系列平价香烟销量显著增长。这位即将在下月接任首席执行官的高管同时指出,旗下高端品牌万宝路的平价版本"牛仔剪"也呈现上升势头。
该公司分析称,今年力度超过去年的退税支票为消费者提供了缓冲空间,有效提振了包括香烟在内的日常消费品支出。"我们必须密切关注消费者的经济状况,"曼库索强调,公司将持续追踪油价走势对消费行为的影响。
得益于卷烟销售业绩超出分析师预期,奥驰亚股价在早盘交易中涨幅接近7%,展现出市场对其经营策略的积极反馈。
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