异动解读 | Beyond Meat盘后大跌5.12%,撤回年度销售预测且第二季度目标不及预期

异动解读
May 08

周三盘后交易中,植物肉生产商Beyond Meat(BYND)股价大跌5.12%,引发市场关注。造成股价下跌的主要原因是公司撤回了全年销售目标,并下调了第二季度收入预期。

根据公司最新公告,Beyond Meat将第二季度净营收预期调整为8000万至8500万美元之间,远低于分析师平均预期的9350万美元。同时,公司还撤回了此前制定的3.2亿至3.35亿美元的全年净营收目标。Beyond Meat首席执行官伊桑·布朗表示,随着2025年第一季度结束,公司观察到消费放缓,这可能是由于不确定的宏观经济环境加剧了行业挑战。

值得注意的是,Beyond Meat面临的挑战不仅来自宏观经济波动和高通胀导致的消费需求疲软,还包括植物肉产品在美国市场普及的困难。消费者对植物肉的口味和生产工艺持怀疑态度,加上其价格通常高于动物蛋白产品,在当前通胀压力下更加不利于需求增长。这一系列因素导致投资者对公司未来业绩表现产生担忧,从而引发股价下跌。Beyond Meat股价已连续四年下跌,2025年迄今已下跌约33%,反映出市场对植物肉行业前景的持续担忧。

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