5月21日盘中，安踏体育（02020.HK）股价突然大涨5.10%，引发市场关注。截至11时27分，该股报价较前一交易日收盘价大幅上涨。
消息面上，安踏集团旗下女性运动品牌Maia Active于5月20日宣布虞书欣成为品牌代言人。这是自2023年安踏集团收购Maia Active以来，该品牌官宣的首位品牌代言人。此举被市场解读为安踏集团在女性运动市场的进一步布局，有望推动其在这一快速增长的细分市场中获得更多份额。
分析人士指出，除了Maia Active的品牌动作外，安踏体育近期的强劲财务表现也为股价上涨提供了支撑。根据最新财报数据，安踏体育实现营业收入764.83亿港元，净利润168.42亿港元，显示出公司在竞争激烈的体育用品市场中保持了良好的增长势头。此外，机构投资者对安踏体育保持乐观态度，91%的券商给予买入建议，反映出市场对公司未来发展前景的信心。
值得注意的是，安踏体育此次股价上涨也反映了整个服装行业的积极趋势。当日服装行业整体上涨0.19%，显示出投资者对该行业的看好。随着消费复苏和体育运动热潮的持续，安踏体育有望继续受益于行业增长。
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