Krispy Kreme, Inc. 正致力于让更多消费者能够方便地购买到其甜甜圈产品。公司首席执行官约书亚·查尔斯沃思在近期一次会议上表示，这家于2025年夏季启动转型战略的企业，计划通过品牌甜甜圈门店、线上平台、超市及便利店等多种渠道扩大销售网络。
查尔斯沃思特别强调，公司无需通过扩大生产规模来实现市场扩张目标。据其透露，Krispy Kreme 当前生产网络的利用率仅约25%，这意味着公司完全可以在不进行重大产能投资的情况下，显著增加产品销售网点数量。这一轻资产扩张策略将帮助公司以更高效的方式提升市场渗透率。
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