周三盘前，知乎（股票代码：ZH）股价大涨6.91%，投资者对公司最新发布的2025年第二季度财报反应积极。财报显示，知乎成功实现扭亏为盈，这是公司连续第三个季度实现非公认会计准则下的盈利。
根据财报，知乎第二季度总收入为7.17亿元人民币，同比下降23.23%。然而，公司股东应占净利润达到7248.2万元，相比去年同期亏损8273.9万元，实现了显著的扭亏为盈。值得注意的是，公司经调整净利润（非公认会计准则）为9130万元，而去年同期为经调整净亏损4460万元，体现了公司运营效率的大幅提升。
尽管收入有所下降，但知乎的盈利能力明显增强。第二季度毛利率达到62.5%，同比提高约3个百分点。公司董事长兼行政总裁周源表示，这一业绩充分体现了公司精细化运营策略的持续成效，以及人工智能技术融合带来的效率提升。此外，知乎的用户基础保持稳定，核心用户留存率和创作者活跃度均有显著提升，为公司未来的增长奠定了坚实基础。
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