虽然耐克在最新季度公布的销售额超出预期，显示出其扭转经营困境的努力取得了进展，但中国市场和匡威品牌的疲软态势依然存在。
在第二财季，公司营收增长1%至124亿美元，高于分析师的平均预期。每股收益也超出了预期。然而，直接面向消费者的销售额未达到预期。但在第二财季净利润7.92亿美元，同比下降32%；第二财季每股收益0.53美元，同比下降32%。公司毛利率40.6％，上年同期43.6％，预估40.6％。
受此影响，耐克股价盘后交易中下跌了5%。该股今年以来已累计下跌13%，并可能创下连续第四年的年度跌幅。耐克目前正加强对核心运动项目和重点城市的关注，同时重建与零售伙伴的关系，以期重新实现增长并赢回投资者和消费者的青睐。尽管公司正在重获动力，但管理层仍面临有关匡威品牌（本期销售额下降30%）及中国市场表现的质疑。
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