麦当劳瞄准饮料市场竞争

投资观察
Nov 05

麦当劳正积极进入竞争日益激烈的冷饮市场,认为能够提供更廉价的冷咖啡、水果清爽饮品和精制汽水将帮助其超越竞争对手。该公司在第三季度的财报电话会议上表示,在500家餐厅进行的新饮品测试已带来了额外的销售,如果选择在所有美国餐厅推广,麦当劳将保持价格竞争力。

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