随着酒店行业积极应对消费者转向人工智能规划行程的新趋势，万豪国际集团宣布正与谷歌及OpenAI展开深度合作。首席执行官安东尼·卡普阿诺向分析师透露，这家酒店业巨头正参与谷歌即将推出的人工智能模式旅行产品开发，同时与OpenAI合作推进其广告试点项目。
行业研究机构Melius分析师康纳·坎宁安与帕特里克·科尔曼指出，酒店品牌正将AI模型合作视为消费者搜索、预订及探索旅游产品的新兴渠道。他们强调：“核心策略在于抢占用户旅行搜索入口，同时提升直接预订份额。”这一布局凸显了酒店业在数字化转型中抢占先机的战略意图。
（本文根据市场讨论整理）
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