Hanshow Technology Co.,Ltd. (301275.SZ) has introduced a new smart shopping cart solution developed in collaboration with shopreme and Lucky cart during the NRF 2026 Europe retail expo in Paris. The offering integrates store infrastructure, transaction capabilities, and retail media functions along the customer shopping journey, transforming the cart from a simple carrying tool into a digital touchpoint that covers the entire purchasing process, including product discovery, self-checkout, operational coordination, and brand communication.

Public records show that Hanshow Technology Co.,Ltd. is a leading global provider of digital store solutions for the broader retail sector, serving more than 550 retail clients across over 80 countries and nearly 70,000 stores. This joint offering represents another concrete step in the company's AI strategy, which aims to reshape the efficiency of physical stores worldwide through artificial intelligence. shopreme is an Austria-based retail technology firm specializing in integrated transaction solutions for physical stores, covering self-checkout, scan-and-pay, loss prevention, and staff applications. Lucky cart, headquartered in France, operates as a retail media and consumer activation platform, leveraging data science and AI to help brands and retailers execute targeted in-store marketing and measure campaign effectiveness.

From isolated digital upgrades to full-chain coordination, the smart cart emerges as a new gateway

Over the past decade, retail digitalization has improved efficiency in individual areas, yet consumer actions from searching for products and comparing prices to completing payment still remain scattered across separate touchpoints. With the advancement of AI, digital services, and retail media networks, connecting the complete shopper journey from store entry to exit has become a fresh challenge for retailers.

In this context, the smart shopping cart, as one of the few high-frequency carriers that accompanies consumers throughout their store visit, has seen its value reassessed. The newly launched solution enables the cart to take on navigation, recommendations, promotional outreach, and transaction handling, consolidating capabilities previously dispersed across various systems into a single physical terminal.

Under the division of responsibilities, Hanshow Technology Co.,Ltd. contributes store digital infrastructure and the smart cart platform, while driving integration with overall store operations. shopreme delivers unified transaction capabilities spanning scanning, payment, loss prevention, and staff applications. Lucky cart provides consumer activation, retail media, and performance measurement based on data science and AI. Together, the three parties cover infrastructure, transactions, and media, creating a complete pipeline from product discovery and shopper engagement to settlement, operational insights, media reach, and results tracking. The cart now functions simultaneously as a transaction terminal, a media terminal, and an operational tool.

The solution integrates with existing store systems such as POS, loyalty programs, and ERP, moving in-store experience, operational efficiency, and commercial growth from piecemeal improvements toward systematic coordination.

Florian Burgstaller, CEO of shopreme, stated that retailers require self-checkout systems that eliminate checkout friction, simplify loss prevention, and guide customers through their shopping journey without scattering functions across isolated systems that create data silos. He noted that the three-way partnership consolidates checkout, navigation, loss prevention, and retail media into one system, generating revenue for stores without disrupting shoppers.

Romain Charles, CEO of Lucky cart, added that retail media is increasingly moving toward the purchase decision points where consumer attention and conversion rates are highest. Through smart carts, the company brings proven online capabilities such as precise targeting, non-intrusive personalized marketing, and verifiable campaign results into physical store operations.

Regarding market potential, data from Cognitive Market Research projects the global smart shopping cart market will reach USD 8.20 billion by 2033, representing a compound annual growth rate of 19.2%. For retailers, upgrading shopping carts is not a one-time equipment purchase but a strategic investment with sustained growth potential.

Smart carts deepen operational integration, embedding AI strategy into core business processes

This joint launch is not an isolated move but part of Hanshow Technology Co.,Ltd.'s ongoing AI retail strategy. Since 2025, the company has fully initiated its "Hanshow 2.0" plan, establishing "AI x Data" as the core driver with digital twins as the guiding direction, gradually transitioning from an electronic shelf label supplier to a comprehensive service provider offering "smart hardware, solutions, SaaS, and AI software platforms."

Earlier this year, Hanshow Technology Co.,Ltd. signed a sales intent agreement with Australian retail giant Woolworths, planning to deliver 10,800 smart cart systems to an initial batch of around 300 stores. The company subsequently took a strategic controlling stake in Xi'an Chaohai, which has shipped over 30,000 smart carts cumulatively. In June, Hanshow Technology Co.,Ltd. partnered with Microsoft to launch xPilot, a one-stop real-time store execution platform, and signed a multi-year strategic cooperation agreement with UK retailer Tesco. In the second half of the year, the company further elevated its collaboration with Microsoft through a long-term global strategic agreement, raising the partnership from project-level to group-level coordination.

The three-way collaboration positions the smart cart as a consumer-facing touchpoint deeply integrated with POS, membership, and ERP systems, making it an organic component of store operations. Philippe Brochard, Chairman of the Advisory Board at Hanshow Technology Co.,Ltd., commented that physical retail is entering a new phase where consumer interaction, store operations, and retail media are moving toward closer integration. He noted that the smart cart is becoming an in-store intelligent interaction point that unifies these capabilities, and by embedding retail media functions, it helps physical stores deliver more relevant and personalized shopping journeys to customers.

This partnership marks another advancement in Hanshow Technology Co.,Ltd.'s AI strategy. As the solution gradually rolls out across Europe, it opens new possibilities for brick-and-mortar stores in data-driven operations, real-time coordination, and operational efficiency, representing a significant step in reshaping global offline retail productivity.