Meizu Executive Appears to Subtly Criticize Xiaomi: Qualifying Terms Should Not Mislead Consumers, Product Philosophy Reflects Corporate Values

Deep News
Sep 29

On the evening of September 29th, regarding the widely discussed phenomenon of using "small print disclaimers" in advertisements, Wan Zhiqiang, CMO of Star Era Meizu Group's China region, stated that he originally didn't want to comment, but since someone brought it up, he would add a few words. He explained that all companies include some disclaimer notes to comply with regulations, "However, Meizu internally emphasized at the time that while preserving context and meaning, we should make qualifying terms as visible as possible to avoid misleading consumers. Product philosophy reflects corporate values."

Previously, Xiaomi Corp.'s 17 Pro series phone teaser poster prominently featured the slogan "King of Backlighting" in large text, while simultaneously noting in small print in the corner: "King of Backlighting is a product design goal." VIVO claimed its X Fold 5 phone aims to be the "strongest foldable flagship."

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