2024年下半年,长视频平台爱奇艺、腾讯视频和优酷均推出了多部大制作剧集,引发了剧集热度和演员资源上的正面对抗和粉丝争论。这一现象背后是传统长视频受到新娱乐形式冲击,平台与粉丝为了维持自身地位而"抱团取暖"。
受游戏、动漫、ACG等新IP影响,长视频一直处于下滑状态,特别是爱奇艺的业绩受到重创。与此同时,短剧的快速发展也给长视频带来巨大冲击,各平台不得不布局短剧应对挑战。但长视频在尝试短剧之余,也应着重发展迷你剧这种中间形态,以凸显自身制作品质和叙事深度的优势。
文章分析了像《漫长的季节》《我的阿勒泰》等优质迷你剧的成功经验,并指出未来长视频平台应建立系统的迷你剧创作体系,在剧本选择、叙事节奏把控、资源投入等多方面区别于长剧和短剧,充分发挥迷你剧的艺术表达力。同时,长视频平台也可尝试"长短联动"等内容矩阵组合拳,以更有针对性地吸引观众。
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