3月19日周三盘中，华润啤酒（00291.HK）股价大涨5.44%，引发市场广泛关注。这一显著涨幅主要源于公司前一日发布的2024年度业绩报告超出市场预期。
根据华润啤酒3月18日发布的财报，尽管2024年行业面临挑战，公司仍实现了稳健的经营业绩。虽然营业额略有下降，但公司毛利率同比增长1.2个百分点至42.6%，创下近5年新高。高端产品表现尤为亮眼，其中"喜力"品牌销量增长近20%，"老雪"和"红爵"更是实现了约100%的增长。
此外，公司管理层对2025年前景表达了乐观态度。华润啤酒董事会主席侯孝海在业绩会上表示，今年前两个月公司啤酒销量已呈现个位数增长，预计全年表现将优于去年。这一积极展望进一步提振了投资者信心，推动股价上涨。
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