On August 20, Guizhou Moutai Sauce Liquor Marketing Co., Ltd. and Taobao Flash announced the launch of deep cooperation. The first batch of over 1,000 official "Moutai Sauce · Sharing with Ten Thousand Families" stores have gone live on Taobao Flash, providing consumers with "authentic Moutai 30-minute delivery" service.
Currently, the "Moutai Sauce · Sharing with Ten Thousand Families" Taobao Flash stores have launched product series including Moutai 1935, Guizhou Daqu, Moutai Yingbin, Moutai Prince, and Hanjiang, covering the full price range from mass market to premium segments.
In the future, Taobao Flash will connect Moutai's more than 270 experience centers and over 6,500 themed terminal stores nationwide, achieving full-scale online integration.
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