SUNSHINE INS (06963) has actively responded to the National Financial Regulatory Administration's deployment for the 2025 "Financial Education Publicity Week," centering around the theme "Protecting Financial Rights, Supporting Better Life." The company has organized a comprehensive series of financial education promotional activities specifically targeting elderly people, youth, new citizens, and foreign nationals, effectively fulfilling its social responsibility of serving the people through finance and contributing to the protection of financial consumer rights while helping build a harmonious and healthy financial consumption environment.

**Protecting the Elderly: Building Strong Anti-Fraud Defense Lines**

SUNSHINE INS has actively reached out to welfare centers, communities, and elderly activity centers where senior citizens gather, promoting financial knowledge including prevention of elderly fraud, identification of illegal fundraising, and protection of personal information. The Xuzhou Central Branch Party Committee of Sunshine Life Insurance Jiangsu Branch visited Quanshan District Senior University, using simple and easy-to-understand language to analyze typical elderly fraud schemes in depth. They provided hands-on guidance to help elderly friends identify common tactics and disguising methods used by fraudsters, building a solid "protective network" for the property security of elderly groups from the source.

Sunshine Property Insurance Guangdong Branch distributed large-print financial knowledge and risk warning brochures to elderly people, thoughtfully providing practical gifts to help seniors protect their "retirement funds."

**Safeguarding Growth: Planting Seeds of Financial Security**

SUNSHINE INS has partnered with local schools to conduct campus financial risk awareness activities, educating youth about preventing telecommunications fraud and identifying financial traps such as "campus loans." Sunshine Life Insurance Hunan Branch visited the football team of Changsha Quantang Second Primary School, using real cases to recreate fraud scenarios related to football interests such as "fake training registration" and "low-price celebrity autographed photos," breaking down fraud traps to help children establish financial security awareness from an early age.

Sunshine Property Insurance Henan Branch organized a "Financial Fun Sports Day" on campus, using entertaining games like "Anti-Fraud and Anti-Illegal Challenge" and "Rights Matching" to help students master financial knowledge through running and answering questions.

**Warming New Citizens: Protecting Peaceful Living and Working**

SUNSHINE INS has focused on the financial needs of new citizens, going deep into communities, commercial districts, and enterprises to conduct the "Financial Knowledge for Every Family" series of activities. Sunshine Life Insurance Shandong Branch partnered with the Old Jinan Memory Museum volunteer service team, focusing on high-frequency financial risks faced by delivery riders, teaching practical anti-fraud techniques, and strengthening the financial security awareness of "earn steadily, spend wisely, and prevent fraud accurately." They also created warning slogans to paste on delivery boxes, turning hundreds of delivery vehicles into mobile "financial publicity stations," allowing anti-fraud knowledge to follow riders' footsteps through streets and alleys into thousands of households.

Sunshine Property Insurance Shandong Branch launched "Financial Knowledge into Enterprises" campaigns across the province, creating financial service handbooks for new citizens and promoting anti-fraud knowledge among industrial park employees and merchants.

**Connecting Across Borders: Building Bridges for Rights Protection**

SUNSHINE INS has launched multilingual financial guides and face-to-face consultation services for foreign nationals, helping them enjoy convenient and secure financial services. Both Sunshine Life Insurance and Sunshine Property Insurance Hainan branches visited a Brazilian Jiu-Jitsu gym in Haikou to conduct financial knowledge education and promotional activities for foreign friends working and residing in Hainan. Staff distributed bilingual Chinese-English promotional brochures and vividly explained the content and application scope of the eight basic rights that protect financial consumers, helping foreign nationals understand their legitimate rights as financial consumers in China.

SUNSHINE INS will continue to uphold its original mission of "finance for the people," continuously exploring new forms and pathways for financial education promotion, precisely delivering more financial knowledge to consumers, building strong financial security firewalls through concrete actions, and contributing its strength to creating a harmonious, stable, and healthy financial environment.