今日盘中，特卖电商唯品会（VIPS）股价大涨5.03%，引发市场广泛关注。这一涨幅主要受到公司618年中特卖节正式开启的消息提振。
据悉，唯品会618年中特卖节于今日晚8点正式开售。本次大促活动聚焦"大牌3折"主题，推出多波限量爆款及折扣活动。唯品会相关负责人介绍，活动将上线数万款全网爆款商品，价格相比日常低价至少再降15%，部分大牌穿搭甚至可降50%以上。例如，原价上千元的耐克综训鞋仅需500元左右，原价4200元的Burberry T恤降至2155元。此外，唯品会还推出4小时闪降活动，在大促折扣基础上再打折上折，进一步让利消费者。
值得注意的是，唯品会本次618大促活动还新增"送礼"功能，涵盖站内多数爆款商品。消费者可通过微信一键送礼，由收礼人填写地址信息，提升了用户购物体验。分析师认为，此次大规模促销活动有望显著提升唯品会的销售业绩和市场份额，从而带动公司未来的收入增长，这也是推动股价上涨的重要因素。投资者普遍看好唯品会在激烈的电商竞争中保持强劲增长势头的潜力。
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