The battle for control of Huiyuan Juice has escalated once again.

On January 8, the Huiyuan Group announced that the restructuring plan led by Wensheng Asset had completely failed and that it would take over Beijing Huiyuan entirely.

What the Huiyuan Group finds intolerable is that the Wensheng side refused to pay the agreed-upon 850 million yuan investment sum and also allowed contract manufacturers to produce counterfeit juice products.

An insider revealed that all aspects, including the Huiyuan Juice brand, operations, sales, and ordering, have been fully taken over by the Huiyuan Group. As for specific changes to the Beijing Huiyuan management team, that remains unclear for now.

There is external speculation that the Zhu Xinyue family may regain control of Beijing Huiyuan.

The conflict has escalated.

After the Huiyuan Group issued its statement on the morning of January 8, by around 5:00 PM that afternoon, the Shanghai Wensheng side had still not made any formal statement.

Wang Qinghan, the CEO of Beijing Huiyuan representing the Wensheng side, reposted a video from the official Huiyuan Juice WeChat account celebrating the official opening of the Huaguan factory in Chuzhou, Anhui.

This contract manufacturer happens to be the very source of the problem identified by the Huiyuan Group. Wensheng procured juice ingredients from ordinary contract manufacturers that were not supervised and certified by the Huiyuan Group's food safety monitoring system to produce counterfeit juice products.

According to publicly disclosed information, Beijing Huiyuan holds the "Huiyuan" trademark and sales channels, is currently controlled by Wensheng Asset, and operates under a light-asset model; the supply chain and most production lines, however, are retained by the Zhu Xinyue family's Huiyuan Group.

These two entities have different owners, and the original arrangement was for Beijing Huiyuan to purchase finished products from the Huiyuan Group.

"Huiyuan has been operating for 34 years and possesses a complete industrial chain. You can't just find a contract manufacturer and call whatever they produce 'Huiyuan'," a representative from the Huiyuan Group stated.

The Huiyuan Group announced that all juice ingredient procurement contracts signed by the Wensheng side with contract manufacturers outside its system are invalid, and juice products not produced using ingredients supplied by the Huiyuan Group cannot be sold under the "Huiyuan" name.

The core of the dispute also lies in the fact that Shanghai Wensheng not only refused to pay the agreed-upon 850 million yuan from the total investment but also did not use the already invested 750 million yuan for the operational management of Beijing Huiyuan, causing Huiyuan to rely long-term on pre-restructuring funds and operate under high pressure.

According to the previously announced plan, Wensheng Asset needed to invest 1.6 billion yuan in stages over three years into Beijing Huiyuan, acquiring a 60% stake in Beijing Huiyuan through Zhuji Wensheng Hui.

Now, the situation is a complete mess.

The road to recovery.

From August 2025 to the present, the Huiyuan Group has publicly disclosed four consecutive times that Wensheng Asset engaged in "irregular and illegal" acts during the restructuring investment process and has sued Wensheng Asset in court, intending to reclaim control of Huiyuan.

In fact, the Huiyuan Group has always maintained influence over the Huiyuan brand.

In September 2025, the Huiyuan Group's official website showed that the signing representative for the project "Huiyuan's layout of a full industrial chain in Dangshan County, Anhui, with a total investment exceeding 1 billion yuan" was Li Chungong, Assistant to the Chairman of the Huiyuan Group.

Other strategic cooperations for Huiyuan have also basically been led by the Huiyuan Group.

Now, by confronting the major shareholder head-on and taking over operations entirely, does this mean the Zhu Xinyue family is returning to the forefront?

In recent years, traces of their activities have occasionally surfaced.

In August 2025, a video released by a core insider close to Huiyuan showed Zhu Xinyue training employees, mentioning the need to adopt a "single-minded" attitude to speak out about problems and solve them.

In May of the same year, information disclosed by Huiyuan also showed that Zhu Xinyue's daughter, Zhu Shengqin, attended relevant marketing training in her capacity as Vice Chairwoman of the Huiyuan Group.

Huiyuan's restructuring journey has been consistently rocky.

Its product portfolio mainly includes 100% juice, NFC, fruit pulp, Huiyuan children's beverages, water, and other product lines. In recent years, it has accelerated new product launches, introducing items like NFC 100% Not-From-Concentrate juice and coriander juice.

Data from the offline retail monitoring firm Mashang Ying shows that since 2023, in the non-refrigerated ready-to-drink juice market, Huiyuan Juice often alternates with "Uni-President" for fourth or fifth place, trailing behind Coca-Cola, Nongfu Spring, and Master Kong.

In 2024, Huiyuan Juice reported revenue of 2.48 billion yuan and a net profit of 340 million yuan, which decreased by 18.9%. The situation for 2025 is not yet known.

This national juice brand still has a long road to recovery ahead.