美团海外扩张聚焦沙特外卖市场,2025年加大投资力度

直播速递
21 Mar

美团海外扩张目前专注于外卖配送业务,从在沙特阿拉伯推出Kita开始:
- Kita于2023年10月在利雅得推出,显示出良好的增长势头
- 现已在沙特十几个主要城市运营
- 利用中国市场积累的经验和能力,在产品、技术和运营方面取得优势
- 目前尚无具体计划进入沙特以外的其他市场
- 专注于建立高频食品配送流量和配送网络作为基础
- 未来可能扩展到其他服务/品类,类似中国市场策略
- 2025年海外业务将获得比2024年显著增加的财务资源投入
- 目标实现规模的强劲增长和市场份额提升,同时关注投资回报
声明:本业绩会速递内容由人工智能生成,仅供参考,因技术所限可能存在不准确之处,不构成任何投资建议或承诺。

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