周一盘中，音乐流媒体巨头Spotify Technology S.A.（SPOT）股价大涨7.47%，引发市场广泛关注。这一显著涨幅主要源于公司最新宣布的订阅价格调整计划。
据悉，Spotify将从9月份开始在多个市场提高其高级订阅服务的价格。具体而言，在南亚、中东、非洲、欧洲、拉丁美洲以及亚太地区等市场，Premium个人订阅的月费将从10.99欧元上调至11.99欧元（约合13.86美元）。公司表示，在接下来的一个月内，受影响的订阅用户将收到解释价格上涨原因的电子邮件通知。
这一涨价举措被市场视为Spotify提升营收和盈利能力的积极信号，推动了投资者的乐观情绪。值得注意的是，截至上一交易日收盘，Spotify股价今年以来已累计上涨约40%。然而，尽管市场反应积极，但花旗集团仍将Spotify的目标价从780美元下调至715美元，显示分析师对公司前景的看法可能存在分歧。此次价格调整能否有效提升Spotify的盈利能力，仍有待进一步观察。
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