On October 1st, Beijing's Liangmahe Cultural Economic Belt welcomed a new cultural and tourism landmark as Weibo IN Cross-Dimensional Gravity Field officially opened on the east side of Chaoyang Park. This marks Chaoyang District's first Olympic heritage urban renewal project, attracting numerous second-generation flagship stores to Beijing.
Weibo IN was transformed and upgraded from the 2008 Beijing Olympic beach volleyball arena. According to project details, during construction, the sand from the beach volleyball venue was transferred to the "Apalong Creativity Planet" family entertainment park, where the sand from the Beijing Olympics will bring new joy to children.
The newly risen venue is filled with modern flair, featuring an exterior LED giant screen covering over 600 square meters that presents a futuristic visual experience. Newly opened second-generation stores welcomed customers, with young consumers shopping for merchandise. On opening day, many merchants offered discounts of around 5% off.
The venue's core highlight is the Diamond Center, North China's largest professional esports arena, capable of accommodating approximately 1,500 spectators. The Diamond Center also serves as the home venue for Beijing's Honor of Kings team and will host top-tier tournaments including KPL in the future.
A representative from Chaoyang Park explained that Weibo IN represents the latest achievement in the planned construction of the Liangmahe Cultural Economic Belt. It will work together with POP MART City Park, Apalong Creativity Planet, Shell Theater, and the planned Ferris wheel project to create an urban public space integrating diverse sectors including culture, entertainment, sports, arts, fashion, and digital experiences.
According to reports, flagship stores at Weibo IN account for over 30% of all stores and over 50% of the total area. During holidays, the venue will host numerous enriching activities, including the International Jazz Art Lifestyle Festival, Genshin Impact anniversary pop-up events, Puppy Snake Dot Dot pop-up stores, food markets, and random dance events.